E-commerce websites are websites that allow for some kind of interaction online. This may; save money, make money, save time, solve a problem, or anything that benefits your business through an online interaction.
First of all you need to know what your business currently does online and how you "may" conduct your business online. Many people think having an e-commerce website simply means selling online, but this is not the case.
In many ways most e-commerce websites are designed to assist your customers or help your customers to transact or communicate more efficiently with you. It ultimately comes down to either saving or making money.
If your customers, through your website, can effectively communicate with you, then they will remain your customers or even buy more from you. So always think of e-commerce websites in terms of making life easier for you and your customers.
Ask yourself - what can we do online through our e-commerce website that will help us grow our business or retain our existing customer base?
Pop in for an informal chat and a coffee and we will see if there are better ways for you to be online.